The Science of Great Haircare
By: Kenra Professional
Ever wonder how your favorite haircare products come to life? The journey to your shower begins long before you lather up. It involves teams of people dedicated to anticipating your every desire. From creating luscious, healthy locks to delivering a sensory experience that satisfies, everything we do is designed with your needs in mind. Join us on a behind-the-scenes exploration of the meticulous process that goes into creating exceptional haircare–like our newest Kenra Shampoos and Conditioners.
But First, a History of Haircare
Our contemporary haircare rituals contain strands of ancient traditions dating back to as far back as 4000 BC when cosmetic routines first emerged from bathhouses. Then in 1762, the term “shampoo” entered the English language from India, derived from a sanskrit word that means to “press, knead, or soothe.” In 1908, the New York Times outlined ways to shampoo your hair, focusing on the application of Castille soap, which was then rinsed every four to six weeks. In the 1960s, chemists discovered ways to suspend polymers in shampoo to fill in ruts where hair was damaged by detergent. In the 1970’s, ads featuring Farrah Fawcett and Christie Brinkley espoused the benefits of shampooing hair with vitamin-packed haircare multiple times a week. Now, from conception to formulation to marketing, our process allows us to deliver breakthrough haircare technologies that enhance hair health in unprecedented ways.
Beyond the Bottle–It All Starts with You
Understanding your needs, preferences, and challenges helps us set the foundation for haircare products that support and delight you. Extensive research goes into this phase as we learn more about you and everything that’s happening in the world of beauty. Different hair types, textures, and concerns require different approaches. Whether it’s addressing issues like frizz, split ends, curly hair needs, or color fading , by keeping our fingers on the pulse, we make sure our products deliver the unparalleled haircare experience you deserve.
Where Creativity Meets Chemistry
Armed with these insights, our experts then dive into a creative process designed to produce the hottest haircare available. From delivering innovative ingredients to developing exciting new features, our aim is nothing less than a haircare revolution. We bring chemistry to our creativity as our team of scientists and professionals meticulously craft precision formulations that have the power to transform your haircare routine.
Getting Testy in All the Right Ways
Once our products are created to perfection, we test and re-test, ensuring a promise of quality that shows our care. We bring our products into the marketplace, getting feedback on the experience to make sure they are effective and every drop is a joy to use. We rigorously conduct thorough safety assessments and obtain the right certifications for the right results. We meticulously vet our product claims to make sure they are communicating the desired experience. Our commitment to compliance ensures you can trust our products to do what they say they will, and as always, Kenra Professional is PETA-certified, never testing on animals with any of our products.
The Magic of Masterful Marketing
Storytelling is how we’ve communicated for thousands of years, passing down histories and information in a way that brings them to life. Likewise, marketing is about so much more than selling a product. It’s about telling a true story that helps you make important decisions. Once a product is created, our marketing team creates a narrative that showcases the features and benefits in the clearest, most transparent way possible, helping you more easily understand them and connect with the product on a deeper level. From pricing to positioning, you’ll see how the product fits in the marketplace in comparison with others so you can make an informed choice. From smarter labels to impactful campaigns to sustainability efforts, every move is made with your experience in mind. The right marketing empowers you with the tools to make decisions that support your needs in a way that’s fun and engaging, and a reflection of who you are and who you want to be.
Real Products for Real People
Once the product is launched, we don’t stop trying to understand your experience. We stay alert and attentive to what you love about the brand and product, and what can be improved, to bring you even greater satisfaction in the future. Your response drives our innovation, inspiring us to refine existing products and create new ones that will serve you as we grow together.
Introducing Our Latest Line Designed with You in Mind
Now that you have a better picture of what goes into creating haircare products you love, it’s our pleasure to introduce you to our latest line of Kenra Shampoos and Conditioners. These vegan, sulfate-free formulas are enriched with polypeptides, proteins that can enhance hair structure, improve elasticity, and provide nourishment. They are free from SLS (Sodium Lauryl Sulfate) and SLES (Sodium Laureth Sulfate), common cleansers that can potentially dry your hair, fade your color, or irritate your scalp. These new, nurturing formulas were meticulously crafted with your well-being in mind and designed to deliver gorgeous results.
Putting the Care in Haircare
Creating exceptional haircare products is both an art and a science. It's a journey of exploration, innovation, and dedication to delivering products that go beyond expectations. So, the next time you reach for that bottle on the shelf, know that it's not just a product—it's the result of a true passion for unlocking the secrets to beautiful hair.
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