This is my new favorite shampoo to use. My hair is fine and tends to fall flat and sheds with certain drugstore shampoos, but this one does not make my hair shed so much like cheap shampoos. It gives my hair a beautiful shine, calms my frizz down so much, and provides body and volume for my hair. - alondrayg

As someone who loves experimenting with hair color, finding a shampoo that both protects and enhances my color has been great. Not only does it maintain the vibrancy of my color, but it also leaves my hair feeling incredibly soft and shiny. - idy 1965

I am very skeptical of shampoos that make massive promises and never live up to it. However, this was different. My hair felt fresh, smooth, and shinier with every use. I absolutely love the scent and lathers great. - ohmymichie1